Lightfoot Backs Brake’s National Road Victim Month
Updated: Dec 7, 2021
Lightfoot, the award-winning in-cab driver technology and rewards platform, has announced that it is one of the chief sponsors of a major new virtual fleet safety exhibition being run and organised by Brake, as part of National Road Victim Month.
The Global Fleet Champion Virtual Fleet Exhibition, which takes place this August, sees several of the industry’s leaders in driver safety come together to help reduce accidents and fatalities experienced on the roads, not just in the UK but also around the world.
Showcasing projects, partnerships and products involving fleet operators and suppliers, the event is designed to highlight how initiatives can be used to improve road safety. Brake sees this as vital in the drive to reduce collisions caused by and involving ‘at work’ drivers, who account for one in three crashes on our roads each year.
Lightfoot, which is one of seven partners to participate in the National Road Victim Month, has been chosen as its technology plays a key role in reducing accidents and instances of dangerous driving amongst users. Its innovative in-cab driver feedback helps cut at-fault accidents by up to 40% and helps fleets achieve greater efficiency from their vehicles with fuel savings of up to 15%. Lightfoot additionally reduces harmful emissions by up to 15%, and wear and tear costs by as much as 45%.
Lightfoot’s impact on driver safety has led to endorsements from many of the UK’s leading Insurers and Brokers, due to the effectiveness of its pocket-sized dashboard display device, which uses live engine data to provide drivers with real-time visual and audible feedback, helping fleets to improve efficiency and safety one mile at a time.
Lightfoot’s disruptive approach, based on nudge psychology with input from the Institute of Advanced Motorists and leading driver-behaviour experts at Bath University, uses advanced, real-time engine analytics to help drivers improve both efficiency and safety, rewarding them for being better through a unique driver gamification and rewards platform.
Tests undertaken by Bath University’s Institute of Advanced Automotive Propulsion Systems have proven a direct correlation between Lightfoot’s in-cab visual alerts and reductions in NOx. Its studies show that if drivers half the number of lights lit up on Lightfoot’s pocket-sized in-cab dashboard device, a fivefold reduction in NOx is achieved.
Encouraging smoother, safer driving, Lightfoot gives users full insight into their performance and score via its end of journey score and rewards app. The app provides access to exclusive competitions, which drivers can opt into as soon as they achieve Lightfoot’s ‘Elite Driver’ standard; the point at which fleets see the biggest falls in accidents, the best efficiencies and savings across the board.
In addition to the highly popular cash-prize Drivers’ Lottery, drivers can enter competitions for a range of other prizes that serve as an incentive to maintain a smoother driving style.