top of page

PRIM Fleet Standards Accreditation 

The Proactive Risk Intervention Management – Fleet Standards Accreditation is a voluntary scheme which has been built for all businesses that operate a fleet of vehicles, of any size, vehicle type or industry. 
The aim of PRIM – Fleet Standards accreditation is to increase road safety throughout the UK, to encourage nationwide recognition and award organisations who are proactively managing their road risk, ensuring the safety of their employees as well as the general public. 
 PRIM supports organisations in ensuring their vehicle and driver operations meet the minimum requirements that must be met by Fleet Operators. Once these legal requirements are met, PRIM encourages organisations to go above and beyond by demonstrating a robust rad risk solution, that continually drives road safety improvements. 
Gold bar with Car2.png
The Fleet Standards Accreditation is made up of 4 accreditation levels:

Each accreditation level presents a different level of compliance, with Bronze covering the minimum level of legal compliance through to Platinum, covering a fully robust and extensive road risk solution with outstanding compliance and year on year incident reduction.

For many, the progression through the level of the Fleet Standard Accreditation would be a steady one, progressing through each accreditation level one grade at a time. From gaining the initial Bronze accreditation, small improvements can be made to work towards reaching a higher level of accreditation for your organisation.

Who can become accredited?

Any organisation with employees that drive as part of their employment (even if driving is not the main element of their role). The Fleet Standard is applicable to all vehicle types.
Winding road.jpg

The key areas underpinning the overall framework to

PRIM - Fleet Standards are:


Health & Safety

Company Profile

Appointed road safety representatives

Road safety policies

Recruitment and onboarding

Driver behaviours

Vehicle Maintenance and safety

Fleet Management systems

Driver Welfare

Grey Fleet


Risk Profiling


Road Transport working time directive

Telematics and Tracking

Fines, penalties and prohibitions

Operator Licensing

Incident Reporting

Corporate Responsibility for road safety

City Road


There are different types of membership available to suit different organisations and to best fit the way they run:

Multi-Site Membership:
Suitable for organisations with multiple operating sites which will be placed within the PRIM Fleet Standards accreditation. This is generally most suited for transport / logistic operations where their fleet is managed across various different sites. 

Centrally Managed Membership:
Suitable for organisations where all vehicles/operations are managed within one site. This is generally most suited for organisations with company car drivers where the fleet is managed within one central site, however, the employees/drivers could possibly be based at various locations. 
Closed Motorway.jpg


Your PRIM audit requirements are calculated by either of the following points, dependant on how your organisation is run:
For a BRONZE Accreditation:
Only 1 desktop Bronze audit is required no matter the size of your organisation. 


For a Multi-Site Accreditation:
10% of the sites within your organisation will be required to be audited, to allow the auditor to gain a snapshot of your organisation.
For a Centrally Managed Accreditation:
The number of audits required is based on the number of vehicles within your organisation (most appropriate for when your fleet is managed within one, central location)
Additional Support:
The PRIM - Fleet Standards team take a consultative approach to support you through each stage of your accreditation, offering 'gap analysis auditing' that provides strategic time to ensure your organisation is on track to achieve your PRIM - Fleet Standards Accreditation.
Speak to your PRIM Account Manager for further information.



BRONZE is stage one of your accreditation journey and provides recognition that your organisations legal compliance to workplace road risk is met. There are no on-site auditing requirements for the Bronze accreditation.


SILVER is recognition that your organisations compliance to workplace road risk being greater than the minimal legal requirements. 
On-site auditing is required for the Silver accreditation.


GOLD is recognition that your organisations compliance to workplace road risk is to an outstanding degree, going above and beyond requirements to improve safety. On-site auditing is required for the Gold accreditation.
Gold accreditation audits are more extensive than those required for Silver accreditation.


PLATINUM will be the final step for organisations to show a fully robust and extensive road risk solution with outstanding compliance and year on year road incident reduction. On-site auditing for the platinum accreditation and are more extensive than those previously required.


Running a Fleet with PRIM as your standard


Would you like to supply to our members?


How our membership has helped these companies become safer


Ensure your entire Supply Chain are legally compliant by looking for our accreditation.



PRIM - Fleet Standards,

Digital Hub, Euxton Ln, Strawberry Fields, Chorley PR7 1PQ

Excel in managing road risk

Improving road safety in the workplace

User friendly and staged implementation

Inclusive and affordable

For further information or to request a call back please enter your details below. We usually respond within 24 hours.

  • Black LinkedIn Icon
  • Black Facebook Icon
  • Black Twitter Icon
  • Black Instagram Icon

Thanks for submitting!

bottom of page