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Fleet Standards

The aim of PRIM - Fleet Standards is to increase overall standards of road safety throughout the UK. 

We encourage nationwide accreditation, qualification, risk profiling and recognition, supporting organisations to increase their fleet road safety standards to ensure the continued safety of employees as well as the public.

PRIM is made of up of four areas that organisations can engage with to reduce road risk. Our services include;


  1. PRIM Fleet Standards fleet safety accreditation scheme

  2. Road Risk Compliance auditing – Fleet Motor Insurance

  3. DVSA Recognised LGV Driver Coach and Assessor qualification.

  4. PRIM Platinum Cat-B (Car & Van) Driver Coach and Assessor qualification


We have specialist expertise in working with motor insurance underwriters and brokers, working with their insured to carry out risk audits and post audit recommendations for areas of improvement. Whilst offering internal employees who are employed in the capacity of a Driver Assessor, the opportunity to complete our DVSA recognised qualification in Driver Coaching and Assessing.


Fleet Operators are responsible for the safety of employees who are deployed for at work driving duties. Legislation and compliance can be cumbersome but with PRIM Fleet Standards you’ll find our approach constative and supportive in helping to improve road safety.


Working proactively to reduce road risk can offer many benefits;


  • Keeping your employees and the public safe

  • Reduced collisions

  • Reduced cost associated with road related incidents

  • Potential to decrease motor insurance costs

  • Meeting your organisations legal responsibilities

  • Positive brand association

  • Improved employee retention

  • Fewer days lost due to injury or vehicle repair

  • Improved fuel economy



If you are an organisation running a fleet, an insurer with clients who needs support with their fleet compliance obligations or an individual employed in the capacity of a driver assessor/coach, we can support, educate and work with you to raise your knowledge and standards to make a real impact on road safety.



PRIM - Fleet Standards,

Digital Hub, Euxton Ln, Strawberry Fields, Chorley PR7 1PQ

Excel in managing road risk
Improving road safety in the workplace
User friendly and staged implementation
Inclusive and affordable

For further information or to request a call back please enter your details below. We usually respond within 24 hours.

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