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  • Writer's picturePRIM Fleet Standards

PRIM – Fleet Standards appoints new Ambassador

Updated: Dec 7, 2021

PRIM works closely with organisations to recognise them for their commitment to reducing road risk across their fleet. Uniquely, we award organisations of all fleet types and sizes, who are focusing on reducing road risk though proactive risk management. Organisations enter the accreditation at Bronze level and are awarded higher levels according, with Platinum being the highest level of achievement.

One of the perks of becoming a PRIM – Fleet Standards member, is gaining access to a comprehensive range of vetted and approved Suppliers. All suppliers approved by PRIM are carefully selected to enhance a client’s business and assist their risk management programme.

FirstCar has been appointed as the nominated supplier for road safety video content. FirstCar has been a trusted partner for road safety professionals for well over a decade, they continue to develop content to help road safety professionals deliver engaging and effective interventions for a variety of audiences. Today, FirstCar also publish over 2.5 million road safety magazines annually – in collaboration with the DVSA, a copy is received by every new driver n the UK when passing their theory and driving tests.

In 2015 FirstCar worked with Leicestershire Fire and Rescue Service to create the UK’s first virtual reality road safety film, giving young drivers a vivid and shocking feel for what it's like to be involved in a serious collision. Whilst in 2018 they co-founded the Immersive Education (ICE) Hub to help road safety professionals share virtual reality content and share best practise. More information can be found at

To honour our new partnership, FirstCar are offering all PRIM members a choice of 2 road safety videos FREE of charge!

For more information on how you could benefit from working with PRIM – Fleet Standards, or to obtain recognition for your organisation, go to or email

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